Television Ad

The advert that I chose to look at was a local commercial advertising the 'Jim's Hardware' store. The ad was very basic in structure with the average local commercial midi music accompanying the ad with a basic voice over carrying the name of the store and its details at the end. Also the voice over gives examples of tools and products that are sold.

The visuals attached to the commercials were very clear but were simplistic. The objects look as though they have been taken straight from the clip art files of Microsoft Office. They looked as though they were from a children’s cartoon. However they did indicate the type of products sold but not examples of products that are actually sold. The whole commercial had a plain black background and as the commercial progressed different tools covered the shop’s logo. This was repeated three times over until the shop information was shown.

The objects were brought in from the sides of the frames with animations that look like they were made in Microsoft PowerPoint. The ad failed to convey specific information on why a consumer would want to go to that particular hardware store and not another. It also failed to engage the audience’s interest of intellect. There was not an image shown of the shop front or even the inside of the shop which is important as it lets the consumer know what to expect from the store.

The ad being a cheap local commercial should not be expected to be of the highest quality but the commercial does suffer from a lack of real footage and artistic concept.